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About Us

FUELED BY ENTHUSIASM, A PASSION FOR OFF-ROADING, AND A SPIRIT OF ADVENTURE, WE DRIVE THE INDUSTRY THAT WE LOVE. 

What separates us from the competition. It's simple: Passion, dedication, and knowledge.

Our sales staff is passionate about off-roading and the outdoors. We don't just sell parts--we install the parts that we sell on our personal vehicles, and then we test them in the mountains of the Pacific Northwest. Call us and you'll understand the difference. No one here tries to rush you off the phone because we enjoy what we're talking about. Our sales staff is driven by enthusiasm, not commission. 

We also collaborate on in-house company builds that we test at industry events like Ultimate Adventure and EJS. These aren't racing or show vehicles--they are purpose-built for the real-world. We use these builds to give you trail-tested feedback and to test products for our manufacturers. Nobody else in the off-road or outdoor adventure industry can match our dedication. It's challenging. It's time-consuming. But ultimately, it's what sets us apart.

We work hard to guarantee that the products that we sell are truly the products that our customers needs. We design. We build. We drive. We abuse. We advise. You won't find that kind of commitment any where else.